BLNCD
BLNCD is a wellness and lifestyle company focused on making preventative health and recovery solutions more accessible. Raíz&Co. partnered with the founders to develop the brand strategy, business model, financial projections, and go-to-market plan. The company is preparing to launch its first offering, a nationwide at-home IV therapy service across Colombia, providing hydration, recovery, collagen, and wellness treatments directly to consumers through a convenient on-demand model.